HARMAN Continues to Drive Innovation for In-Car Audio with Industry-First Sonic Experiences at CES 2016
New connected, personalized, and adaptive car audio solutions demonstrated at the HARMAN Showcase located at the Hard Rock Hotel
CES 2016, LAS VEGAS – HARMAN International Industries (NYSE: HAR)
The significance of in-car audio continues to grow as our vehicles increasingly become connected hubs for our everyday lives. With improved connectivity and access to expanded in-vehicle content, consumers expect more, challenging automakers to provide consistently new audio experiences within the traditional limitations of the vehicle cabin. HARMAN’s Summit platform and Infinity Voyager Drive system leverage technologies from across HARMAN’s Lifestyle Audio, Connected Car and Professional Solutions divisions to shatter the boundaries of conventional automotive audio offerings in ways that have never been seen before, enabling an entirely new menu of in-car experiences.
“Automakers recognize that premium audio can be an effective way to differentiate their vehicles and appeal to new customers, and they are looking for next-generation features that go beyond traditional sound reproduction,” said John Fitzgerald, senior vice president and general manager, Car Audio for HARMAN. “With our industry-leading technology solutions across a range of categories, HARMAN is uniquely positioned to deliver this level of innovation and experience. We are redefining the concept of automotive audio as adaptive and tailored to each individual in ways never before possible and, for the first time, we are extending these experiences beyond the vehicle to seamlessly connect music to more elements of consumers’ daily lives.”